Imagine if you could pay less to see films that are less popular. Dynamic (or demand based) ticket pricing already happens in China and its about to start in Australia. An article written with Bronwyn Coate for The Conversation and published on 7 February 2017. Continue…
Edited online version of an article published in Summer 2016 issue of The Equity Magazine: “What if women were not the problem that needed to be addressed and we recast the problem as a preponderance of men? What if we gave as much attention to understanding male behaviours in the film industry as we have given to the evident lack of women? What if the key to achieving statistical equivalence wasn’t more women but fewer men?”
An article launching the Film Impact Rating (FIR) which is designed to expand how we evaluate success in the film industry. Instead of relying on domestic box office as the only factor indicating success or failure the article show how a combination of commercial and critical factors can be used to measure value. Published in The Conversation on December 3, 2014. Continue…