This article written with Bronwyn Coate looks at how films from different countries perform in the Australian market. The cinema is repeatedly held to be dead or dying. Evidence to support these claims is practically non-existent. Each year more and more films are made and released around the world. Our data however, does infer that outside the mainstream ecology of US dominated film exhibition and distribution, the increased number of films has had a “cannibalising” effect, in which intensified competition